Hi there, I'm Al Washa – a seasoned UX Designer, Art Director and Creative Director with 15+ years of advertising agency and client-side experience. I've provided creative leadership, concept development and production for international brands such as MasterCard, UPS, Marriott Hotels, Wrangler Jeans, Nordstrom, Goodwill Industries, General Mills, Capital One Bank, Toshiba and more. I have years of experience with brand positioning, design, language systems, brand guidelines and multi-channel campaigns. I can create the “big idea” and foster its design executions through all mediums, especially UX design. I'm also very experienced in email, social, newsletters, print, collateral, video, out of home, retail point of purchase, trade shows and broadcast. I'm married and have three daughters, one cat and a dog. I love gardening, hiking and travel. I'm a foodie, but still love to sit down with a can of Pringles.